My name is Jason Boon, and I am an internal industrial designer/design manager for Kimberly - Clark on our consumer brands (Kotex, Poise, Kleenex, Pull-ups to name a few). I am passionate about using process and rigor (maybe a better way to state this is defined, repeatable steps) in design to create innovation, of which using design research is critical. I am currently working to highlight areas in my company where we don’t do that, and compare to a handful of good case studies that have been building in the last few years, with the hope of creating an efficient, strategic, and reliable design engine for our businesses.
Before coming to KC four years ago, I worked for two years at a small design consultancy outside of Madison WI after graduation from UW-Stout.
I would love to start some conversations about design research and market research - this directly relates to where I am at in the corporate culture of KC.
All the best,
Jason