I think they were tryig to make it a probacative cat hy tittle in a good way, but I’m sure they don’t see it as a threat.
I see 3 opportunities.
1 education and appreciation. Many of u have the tool to self publish a book, edit video, produce an album, but few use those tools and those who attempt to probably have a much higher appreciation for what it takes to master them on an expert level.
2 black swan identification. There is an opportunity to unearth that exception to the rule natural talent. That diamond on the ruff.
3 the tools meant for amatures can be used by pros to speed workflow. I know pro video editors who mock things up on iMovie am professional desiners who sell on etsy.com.