If I’m not mistaken, generative design is the use of an algorithm to come up with designs based on certain parameters that you feed it.
Basically, you design by adjusting initial conditions in a computer program and seeing what interesting stuff it spits out.
I’ve seen some recent publications in ASME for mechanical design that do stuff like this with parameterization of aesthetics and evolutionary algorithms. Cool stuff, although the evolutionary coding is pretty over my head. Shoulda spent more time learning Python…
-Josh