pier
step four
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because Harvard business review is a bit general. For example, if you're in the medical and analytical instrumentation market you buy similar publications from SRI for $1800± per year, and they have lots of subscribers drinking in the market segment $ data.

I generally agree with Richard in principal, but disagree with some specifics.

Today, if you generate information, the only way to sustainably raise interest and revenue is give it away and advertise you're giving it away and get others to trumpet and defend that you're giving it away.

The model of holding information private, for ransom, to investigate, is the old model held onto by dusty old grey hairs. The world at large will just pass you by, forget you, as they look into and reference the free stuff.

Now then, there is the case to sell information in specific examples. The fact is large corporations buy information including common sense. Take any Big Inc.: 3M, Apple, IBM, GE, Siemens, Hyundai, they are not going to go after free technical and market information, exceptions for contributory industry specific consortia, when they have billions dependant on decisions based on it. These Big Inc. will buy studies, publications and the private consultants who come in and explain, adapt and implement. The auctioneers hyperbole applies "The more you spend the more you like it".

I would see a perfectly acceptable application of IDSA and similar developing specific business case studies, making them available at nominal cost to members and friends, and premium selling to Big Inc., perhaps with some addendum such as private accounting numbers. However today even this is anachronistic business model.

As said, new ideas require new techniques.


iab
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pier wrote:because Harvard business review is a bit general. For example, if you're in the medical and analytical instrumentation market you buy similar publications from SRI for $1800± per year, and they have lots of subscribers drinking in the market segment $ data.



Huh?

How exactly do you know that? HBR has an absolutely rock-solid reputation, what does Catalyst have?

HBR has over 200 hits on Apple alone, http://hbr.org/search/apple/ 81 of them are case studies, http://hbr.org/search/apple/4294958507/ the latest called “Design Thinking and Innovation at Apple”, http://hbr.org/product/design-thinking-and-innovation-at-apple/an/609066-PDF-ENG?N=4294958507&Ntt=apple .

Catalyst has 4 case studies only. One on Apple is called, “Apple iPod-iTunes-iPhone” http://idsacatalyst.org/store/index.php/apple-ipod-itunes-case-study.htmlSID=10c066f65b3bd4d90adfba22227e974f

Have you read both articles? I read the HBR case and although there was nothing earth-shattering in it, it did provide many interesting nuggets. If you have read both, why is the Catalyst case better than the HBR case? Why would the single case from Catalyst provide more insight than the over 200 by HBR?

Also, you shouldn’t limit yourself to design case studies alone. You would be surprised what you can learn from other industries.

And what SRI medical publications are you referring to? I am familiar with the IMS market share data but a set of those books will run you $100K. $1,800 would be a bargin.

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warrenginn
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Joined: February 26th, 2004, 10:34 pm
Location: Raleigh, NC
warrenginn wrote:
Mr-914 wrote:I agree with you there...I wish we could see 1 sample to know what we are buying. Warren: any thoughts?


I'll check to see... Thanks for the suggestion.

w


Hey guys, I've got an update from Ravi. He's traveling and hasn't been able to respond directly (where's the Core77 app when you need it?)...

He said to stay posted as he develops a way to get samples of the Catalysts out. He thought a lot of the ideas posted seemed reasonable and he'll be discussing these and any others with IDSA shortly.

So stay tuned...

w
Warren Ginn, FIDSA
GinnDesign, LLC
http://www.ginndesign.com

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Mr-914
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Talk about public relations. Warren, you deserve a raise! hehe

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warrenginn
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Mr-914 wrote:Talk about public relations. Warren, you deserve a raise! hehe


Thanks, I'm trying. We all are.

w
Warren Ginn, FIDSA
GinnDesign, LLC
http://www.ginndesign.com

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