What has IDSA done lately - Part 2 Case Studies

Huh?

How exactly do you know that? HBR has an absolutely rock-solid reputation, what does Catalyst have?

HBR has over 200 hits on Apple alone, Search apple 81 of them are case studies, Search apple the latest called “Design Thinking and Innovation at Apple”, Design Thinking and Innovation at Apple .

Catalyst has 4 case studies only. One on Apple is called, “Apple iPod-iTunes-iPhone” http://idsacatalyst.org/store/index.php/apple-ipod-itunes-case-study.htmlSID=10c066f65b3bd4d90adfba22227e974f

Have you read both articles? I read the HBR case and although there was nothing earth-shattering in it, it did provide many interesting nuggets. If you have read both, why is the Catalyst case better than the HBR case? Why would the single case from Catalyst provide more insight than the over 200 by HBR?

Also, you shouldn’t limit yourself to design case studies alone. You would be surprised what you can learn from other industries.

And what SRI medical publications are you referring to? I am familiar with the IMS market share data but a set of those books will run you $100K. $1,800 would be a bargin.