pier wrote:because Harvard business review is a bit general. For example, if you're in the medical and analytical instrumentation market you buy similar publications from SRI for $1800± per year, and they have lots of subscribers drinking in the market segment $ data.
How exactly do you know that? HBR has an absolutely rock-solid reputation, what does Catalyst have?
HBR has over 200 hits on Apple alone, http://hbr.org/search/apple/
81 of them are case studies, http://hbr.org/search/apple/4294958507/
the latest called “Design Thinking and Innovation at Apple”,
Catalyst has 4 case studies only. One on Apple is called, “Apple iPod-iTunes-iPhone”
Have you read both articles? I read the HBR case and although there was nothing earth-shattering in it, it did provide many interesting nuggets. If you have read both, why is the Catalyst case better than the HBR case? Why would the single case from Catalyst provide more insight than the over 200 by HBR?
Also, you shouldn’t limit yourself to design case studies alone. You would be surprised what you can learn from other industries.
And what SRI medical publications are you referring to? I am familiar with the IMS market share data but a set of those books will run you $100K. $1,800 would be a bargin.