YO, I think they do have the attention of in-school students, (particularly when accredidation is under review) they just can’t retain them as members while they’re just starting out as professionals. keeping that 1 percent of “content generators” as active members untill the 35 year olds come back into the fold…
and I think there’s an ingrained designers desire to see a fully integrated solution. one fully flexible all encompasing recource for everything. Tim’s right to imply we need to let that go.
I think it’s really that mid-career designer that IDSA needs to go after next. this is where skills are a given, and some of that content/guidance of how to get to the next level is missing. (of course, this is where the real valuable $tuff is too).
senior designers/directors don’t need alot of support from within Design, this is where DMI and business school comes in.