Peir, I’m with you on this one. From what I saw on the website there is no way I would give any money without any real information. All they show us is smoke and mirrors. I also agree that 12k seems a little low for them if what they have is really as good as they say it is.
Maybe they should move into smaller lofts and save some dough themselves. For 12K you look to the three F’s-family, friends and fools. Strangers on the internet would be the latter.
Oh and adding the pretentious bit about croissants in the video didn’t make me think, hey these are struggling artists/designers/inventors that could use some startup capital.