My wish for 2010 is that brands don’t decide to “re-invent” themselves just for the sake of doing it. If it ain’t broke don’t fix it. 2009 was littered with pointless brand updates and redesigns that were not needed. This ranged from Tropicana, to Wheat Thins. It did make for great blogging though. 
I would also have to agree with the Apple comment. I love Apple but too many products are trying to be them instead of creating their own identity and better products.