I couldn’t agree more. They took the torch from Braun as the best representation of a particular manifestation of great design. But there are lot of other possible permutations, and there are a lot of other industries it can be applied to. I t would be great to see more corporate design leadership across industries, and with the promotions of designers into high places at several large corps (such as designer Brian Nesbitt to business General Manager of Cadillac) I think it will happen.
Good one to put on the list.
De-emphasize the rock star designer, and promote the corporate rebel designer.