Wow, I’d like to thank everyone who has contributed to help give us some ideas as we work through this project… Here’s one of the final designs we have settled upon. We found that by implementing strong drastic changes too far away from what customers were familiar with they felt alienated from the product (Think Tropicana refreshhttp://www.nytimes.com/2009/02/23/business/media/23adcol.html?_r=2&partner=rssnyt&emc=rss) We did some focus groups and found that the sharp contrast helped the package stand out on the shelf and the simple clean look was appreciated across the board. We’re approaching the deadline for our project however I’d still love to hear your thoughts…
Thanks everyone!
Ivan
