Advice on a theoretical Alka-Seltzer refresh?

one note to the design above. it came off a bit more kitchy, fun, retro-throwback than originally intended. looks like a new product with a retro theme a bit too much IMHO. an alternate (possibly better) direction would to be to make it look like it’s really from that time. didn’t have enough time to do the research, collect the fonts, etc., and got carried away with the theme a bit…

anyhow, all good for discussions sake.

R

PS. the dot half-tone was intended to be a sort of bubble like thing. maybe not that fitting with the tone though, agreed.