New Running brand and footwear design - SKORA

looks cool R
I’ve been keeping an eye on the whole barefoot running shoe movement for a little bit now, from nike free to newton, at some point i’ll probably try a pair.

im also curious about the logo, let us know what inspired it, it almost looks like it could be another word when viewed backwards or upside down or something. The “SK” part is neat, do you intend on that being the shorthand version of the logo that gets put on the side of the shoes or anything?

definitely keep us updated on this!