design will never be distilled into a formula. It will always require a creative spark to transform the masses of market research, consumer data, trendings, etc into real prolific design material.
1+
Which brings back Yo’s point in that design is part science, part art. And it’s this art side of things that has lead to 4+ pages with posts trying to come up with a name for what we do. Which makes me think, can and should it be defined?
I like Michael Roller’s description:
When explaining the design process and design thinking to my partners, I’ve often had to resort to statements like, “It’s messy, but trust me.”