To me, it looks very similar to any other Apple awe blog out there.
There is no focus on Industrial Design or the ID process at all.
I think you need to avoid all “big new updates!” like the new iPhone article… let the other bigger, well-written blogs take care of that
you need deeply insightful articles written on the specific processes of the ID process that Apple uses, excels in, has trouble with. how they differ in “user research” from another.
Not stories on end products.
Stories on pre products - how a product came to be, Apple style.