efficient reduced plastic designs, as mentioned above, makes a good pitch for saving money in times like these and doesn’t require hard to find materials
Coke is a good example
Sustainable Package Design
Coca-Cola has a long history of designing packages with the environment in mind. It commissioned the first study to examine whole environmental impact of a package in 1969 and introduced the first food grade plastic bottle made with recycled material in 1991.Since then, Coca-Cola has continued to improve the resource efficiency of its packages. For example:
- Aluminum cans, glass and plastic bottles have been reduced by 33 percent, 57 percent and 32 percent respectively since their introductions.
- In 2007, the DASANI bottle was redesigned to be lighter weight, reducing plastic use by 30 percent.
- The new 20-ounce contour bottle has been reduced by five percent across all Coca-Cola brands.
- Light weighting and bottle closure design efforts across all Coca-Cola products in PET packages will save 100 million pounds of plastic this year in the U.S.
http://www.thecoca-colacompany.com/presscenter/nr_20070905_ccna_support_recycling.html