The design of this cycling shoe is aimed at the athlete who is not a professional, but is also not just the weekend-warrior. They are the true cycling enthusiast and do it because they simply love to do it. This is the type of man/woman who rides to and from work, rides to campus, rides into the city,etc…basically whenever they can ride, they do. Thus, this concept seeks to eliminate the hassle of changing their footwear, without sacrificing performance or fit.
The design consists of two components that work together to create the ultimate footwear for this targeted user:
MESH SLIP-ON:
–simple, clean design for performance and casual use
–made of lightweight, breathable open mesh
–washable, so that odor and perspiration can be easily removed
–heel and tongue pull-tabs for easy entry & removal
–embossed “fit key” on forefoot allows a snug fit within the chassis and also allows user to “visualize” fit
–functional tread pattern locks into corresponding grooves located on chassis footbed
CARBON FIBER CHASSIS
–made of carbon fiber
–simple ratchet closure system
–forefoot cutout allows embossed “fit key” insertion, and weight minimization as well as breathability
–when removed from feet, they can simply clip to any backpack/bag or can be easily stored elsewhere
THE BIGGER PICTURE
–looking from a larger perspective, this product has a lot of potential in some key areas. Featuring two separate components like this brings the possibility of mass customization to the consumer, allowing them to mix and match items and put their own “spin” on their product. More importantly, this modular design in a sense also hits upon sustainability. By allowing components to be bought separate from one another, large amounts of material waste can be eliminated in the long run.
::55 minutes. Ballpoint sketch, photoshop.
