The design was based around trying to create new forms of foot support and stability, the final concept has an air system which allows the user to increase or decrease the amount of support to different areas of the foot. For instance if you require more stability on the medial side but less on the lateral side. The dial on the heal of the shoe can adjust the amount of air in each of these areas.
I have also cheekily branded it as a Nike and have incorporated the Nike swoosh into the front using it as both a ventilation point and the foot entry and exit point.
