I am going to add more to this in order to provide better insight - but at a high level i have asked if i can create a formula that helps better to define what the ROI is on upfront concept development - a project that is purely exploratory in the the sense that we think we have identified a problem and we now develop solutions to test and see if it is a real problem which then turns into a product that we test to see if that solves the solution - keeping at all time a eye on CAN WE MAKE IT/DO PEOPLE WANT IT/CAN WE MAKE MONEY ON IT - right now many (number people) are trying to take ambiguity and transform it into something tangible from a ROI stand point.
Wanted to get the groups thoughts…
I will also be looking at how we should define success for such projects…