Close

Vertu is Dead

Postby sonofscrotum » July 25th, 2017, 3:58 pm


sonofscrotum
step three
step three
 
Posts: 190
Joined: March 11th, 2015, 2:48 pm
Location: Hiking the Appalachian Trail
https://techcrunch.com/2017/07/14/vertus-dead-jim/

Can't blame anyone for not noticing Vertu is gone, most of us probably don't know anyone who owns one. :(

Re: Vertu is Dead

Postby yo » July 25th, 2017, 4:28 pm

User avatar

yo
Administration
Administration
 
Posts: 16326
Joined: January 5th, 2004, 6:57 pm
Location: SoCal
Honestly, I was surprised they made it this long!

Re: Vertu is Dead

Postby Mr-914 » July 26th, 2017, 6:50 am

User avatar

Mr-914
Moderator
Moderator
 
Posts: 5750
Joined: January 12th, 2004, 7:44 am
Location: Montréal, QC
I remember a NBA player, Jalen Rose, saying that he bought a Vertu to show off but kept using his iPhone. It's hard to build a luxury device when the core technology is changing so often.
Ray Jepson

"The key to success in this business is to find a boss who doesn't care." - Mike Rowe

Re: Vertu is Dead

Postby NURB » July 26th, 2017, 7:45 am

User avatar

NURB
Moderator
Moderator
 
Posts: 4670
Joined: November 10th, 2005, 1:31 pm
Location: MPLS
It's always felt like a relic of the "The Fabulous Life Of..." era on VH1. I specifically remember them talking up those phones as what you HAD to have to be like Brittany Spears, or Lindsay Lohan.

They made some cool stuff, and certainly pushed the limit of materials on personal electronics, but when the experience became more important than the device itself, Vertu was lost forever.
Chris Haar

twitter:@chrishaar

Those who define design as knowing how to use Illustrator will be condemned to using Illustrator their entire career. - @monteiro

Re: Vertu is Dead

Postby Mr-914 » July 26th, 2017, 11:29 am

User avatar

Mr-914
Moderator
Moderator
 
Posts: 5750
Joined: January 12th, 2004, 7:44 am
Location: Montréal, QC
It makes me wonder why haven't I seen someone take an iPhone apart and put it into a diamond encrusted 18 karat gold cover.
Ray Jepson

"The key to success in this business is to find a boss who doesn't care." - Mike Rowe

Re: Vertu is Dead

Postby rkuchinsky » July 26th, 2017, 11:43 am

User avatar

rkuchinsky
Moderator
Moderator
 
Posts: 5821
Joined: July 3rd, 2005, 9:20 am
Location: Toronto, Canada
Mr-914 wrote:It makes me wonder why haven't I seen someone take an iPhone apart and put it into a diamond encrusted 18 karat gold cover.



You aren't looking hard enough.

$15million, please. iPhone 5, but whatever.

https://www.pcmag.com/article2/0,2817,2417769,00.asp

R
The Directive Collective
http://www.directivecollective.com

Re: Vertu is Dead

Postby luke007 » October 3rd, 2017, 6:38 am


luke007
 
Posts: 1
Joined: October 3rd, 2017, 5:53 am
Instead of the epitome of luxury mobile phone brand it would have been great jewelry brand. Fate of Vertu was already decided earlier as the brand was sheer build quality driven as contrary to core technology driven.

Re: Vertu is Dead

Postby Karen_Bridges » December 12th, 2017, 11:05 am


Karen_Bridges
 
Posts: 3
Joined: December 11th, 2017, 6:43 am
Funny, I've never even seen a single Vertu in real life, only read about them.
I wonder if Apple will try to break its production into "mass" and "elite" - by doing what Vertu failed to accomplish - mix technology and quality in a luxurious way.

Re: Vertu is Dead

Postby ralphzoontjens » December 13th, 2017, 9:50 am

User avatar

ralphzoontjens
full self-realization
full self-realization
 
Posts: 624
Joined: February 3rd, 2010, 10:20 am
Location: Tilburg, the Netherlands
People are willing to pay for design, just not that much. I have seen a few, they are definitely very high end and very well built on the hardware side. Still there are plenty of opportunities for innovators to make use of the materiality of smartphones and intertwine that with the user experience.
http://www.designsoul.nl
Designsoul - Product Design & Visualisation

Re: Vertu is Dead

Postby yo » December 13th, 2017, 11:47 am

User avatar

yo
Administration
Administration
 
Posts: 16326
Joined: January 5th, 2004, 6:57 pm
Location: SoCal
Likely Apple would not do this. It is too early handled as an aftermarket modification or case.... I could see them doing a special material version like they did with the apple watch, but that is about as far as I would guess they would be willing to go.

Re: Vertu is Dead

Postby rkuchinsky » December 13th, 2017, 11:51 am

User avatar

rkuchinsky
Moderator
Moderator
 
Posts: 5821
Joined: July 3rd, 2005, 9:20 am
Location: Toronto, Canada
Karen_Bridges wrote:Funny, I've never even seen a single Vertu in real life, only read about them.
I wonder if Apple will try to break its production into "mass" and "elite" - by doing what Vertu failed to accomplish - mix technology and quality in a luxurious way.



I'd say they already have tried this. $1000+ iPhone 7/X and the plastic iPhone C...

R
The Directive Collective
http://www.directivecollective.com


Return to general design discussion