Close

Branding Help

Postby JayTee » July 3rd, 2017, 2:14 pm


JayTee
 
Posts: 10
Joined: February 15th, 2004, 7:24 am
Hi all,

I need some help coming up with a company name. I have a background in Architecture, and I’m now designing and trying to sell shoes. I need a brand name :)

I am trying to give the brand a minimal, design-forward, sophisticated feel. The designs are similar to brands like COS, & other stories, REFORMATION, acne studios etc. I’m manufacturing ethically and giving 10% to a worthy cause.

I would like the brand name to be a little post-modern, with a reference to architecture. I really like the name “Founding”, because it refers to ‘foundation’, which is like a foundation to the body, and it also alludes to ‘founding/funding’ good causes.

I’m very stuck, can anyone please give me any feedback if you heard this brand name, would it appeal to you at all?

Re: Branding Help

Postby yo » July 3rd, 2017, 2:15 pm

User avatar

yo
Administration
Administration
 
Posts: 16025
Joined: January 5th, 2004, 6:57 pm
Location: SoCal
You should think about hiring a branding firm. Check out: http://miriello.com

Re: Branding Help

Postby Brian_Donlin » July 3rd, 2017, 6:30 pm


Brian_Donlin
step three
step three
 
Posts: 104
Joined: June 3rd, 2015, 11:21 am
Location: Chicago
I think "Founding" could work, especially because you already have a bit of a story to go with it. But SEO might not be great.

Re: Branding Help

Postby NURB » July 3rd, 2017, 8:08 pm

User avatar

NURB
Moderator
Moderator
 
Posts: 4656
Joined: November 10th, 2005, 1:31 pm
Location: MPLS
Yeah, don't crowd source your name. Not a good start to business.
Chris Haar

twitter:@chrishaar

Those who define design as knowing how to use Illustrator will be condemned to using Illustrator their entire career. - @monteiro

Re: Branding Help

Postby JayTee » July 4th, 2017, 4:59 am


JayTee
 
Posts: 10
Joined: February 15th, 2004, 7:24 am
Brian_Donlin wrote:I think "Founding" could work, especially because you already have a bit of a story to go with it. But SEO might not be great.


Thanks Brian. I guess if people search for "founding" followed by "shoes" it will be okay. and the domain would have to be founding'studio' or founding'store'.

I found it unbelievably difficult to come up with a name that has an available domain. And after a while you just can't think straight anymore..

NURB wrote:Yeah, don't crowd source your name. Not a good start to business.


Is this crowd sourcing? Do you think it's a bad idea? how come?

Re: Branding Help

Postby rkuchinsky » July 4th, 2017, 8:55 am

User avatar

rkuchinsky
Moderator
Moderator
 
Posts: 5764
Joined: July 3rd, 2005, 9:20 am
Location: Toronto, Canada
Branding should be a strategic process. Pretty difficult to do it based on a few words....

I've done branding for several footwear and other brands. Feel free toor PM me if interested.

R
The Directive Collective
http://www.directivecollective.com

Re: Branding Help

Postby Lilit1 » July 11th, 2017, 9:14 am


Lilit1
 
Posts: 3
Joined: July 11th, 2017, 9:11 am
hello guys i am a new member here and that is why i cant help u )) n :(

Re: Branding Help

Postby Dan Lewis » July 11th, 2017, 2:29 pm

User avatar

Dan Lewis
step four
step four
 
Posts: 320
Joined: December 6th, 2005, 5:47 pm
Lilit1 wrote:hello guys i am a new member here and that is why i cant help u )) n :(


And yet you felt compelled to post something utterly and completely useless !!!!! If you can't add something to the conversation -- don't post.


Return to general design discussion