Would you design for the military?

Another interesting category of products could be ‘domestic’ products that by some unintended virtue become adopted by the segments of the military that can choose their own equipment.
A couple from the Amer Group family of brands: Salomon footwear, adopted by special forces operators - Salomon now offers a military-only selection of shoes; and Arcteryx LEAF gear (LEAF= Law Enforcement and Armed Forces).