Just before the 18th century, those who considered themselves to be cultured and wealthy wanted to buy and share artworks that were of a higher class. They created the term 'high art', to signify that only cultured peoples would understand and appreciate it. They also include foods, like Foie gras and caviar, to be only appreciated by people with a high-culture appetite. High Design is a same thing. Very much for high-class peoples. High design stems from the idea that money is no longer important. The people who have High Design are so wealthy and educated, that the money does not matter. Only the design matters. This is High Design, and goes very much against the concept of Democratic Design - the idea that everyone can appreciate good design.