Book Recommendations for Product Development Process

That book looks great!

I’m definitely looking for something process related, but also that hints to the overall thinking behind the process. I would like to offer a more design focused side of the story to kind of give another perspective as opposed to the more manufacturing/engineering side that the Ward books give.

(as for the design thinking being dead thing, that was more or less sarcasm, I actually tend to enjoy most of the books I’ve read on it)