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Re: GoPro on 60 Minutes

Postby Coffee87 » March 14th, 2016, 4:32 am


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scrotum wrote:Interesting that GoPro makes its founder a billionaire, while Contour can't even stay in business. I think Contour did a better i.d. job, but GoPro's marketing strategy was a lesson in how to go after the intended target market.


I think GoPro is one of the best modern-era case studies of how to market and succeed in your product design based business.
Kinda shows that everything doesn`t have to be social media app based now to be succesful, there`s still hope for industrial design :lol:

* it also proves the importance of sales&marketing vs. the more perfect design (in the GrPro vs. Contour case).

Re: GoPro on 60 Minutes

Postby sonofscrotum » April 4th, 2016, 12:09 pm


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Another entry into the action camera arena.

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http://www.theverge.com/2016/3/31/11338 ... bilization

Re: GoPro on 60 Minutes

Postby sonofscrotum » June 16th, 2017, 3:21 pm


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If I had bought GoPro stock on the day that story aired on 60 Minutes I would have less than a quarter of my investment today. :shock:

Re: GoPro on 60 Minutes

Postby Mr-914 » June 19th, 2017, 8:20 am

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It seems like when something hits 60 minutes, that's the signal that it can only go down.

Though, it has been a strange few years in product. Fitbit was near $50/share 2 years ago, $5 today. Fitbit and GoPro both had explosive sales, but quickly saturated the market and the petered out.

Perhaps the product adoption curve has shrunk around tech. It feels like a life cycle that would have taken 10 years before, now takes 2-3 years.
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Re: GoPro on 60 Minutes

Postby yo » June 19th, 2017, 10:21 am

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Mr-914 wrote:It seems like when something hits 60 minutes, that's the signal that it can only go down.



LOL, we always used to say at my last job that CES award was a sign that a product was going to bomb! :lol:

Re: GoPro on 60 Minutes

Postby iab » June 19th, 2017, 12:48 pm


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Mr-914 wrote:Perhaps the product adoption curve has shrunk around tech.



I think there is room for meaningful tech. I'm sorry, but Fitbit and GoPro are at best a temporary distraction and most definitely not meaningful.

Re: GoPro on 60 Minutes

Postby rkuchinsky » June 19th, 2017, 1:47 pm

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iab wrote:
Mr-914 wrote:Perhaps the product adoption curve has shrunk around tech.



I think there is room for meaningful tech. I'm sorry, but Fitbit and GoPro are at best a temporary distraction and most definitely not meaningful.


Agreed. Hype > Actual use case.

Fitbit activity monitor sounds like a cool thing. Reality though is that if you are already active, you don't need a plastic bracelet to tell you to walk or if you walked 10,000 steps. If you aren't active, a fitbit won't make you be active. Sure you might want to do a bit more/less, but it's not the life changing device that people had in mind when they got caught up with the media hype of a "connected/smart/IoT" lifestyle.

GoPro I can at least see a good use case for...

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Re: GoPro on 60 Minutes

Postby Mr-914 » June 20th, 2017, 7:13 am

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Richard: I think the problem with Go Pro and Fitbit is limited market size. Once those markets have bought the product, there is no reason to make another purchase for 3-5 years until the tech gets substantially better (memory, speed, resolution, inter-connectivity, etc) or the first one breaks. Both these companies saturated their market so fast that they ran out of customers before they got to that replacement wave.
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Re: GoPro on 60 Minutes

Postby yo » June 20th, 2017, 12:39 pm

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That and competitors are moving into the space. Garmin has coming at fitbit pretty hard with more features and great accuracy, and their are a host of GoPro competitors that do it just as well for a better price. I think both brands has really established themselves in the space but they need to keep the pedal down and continue to advance to stay on top.

Re: GoPro on 60 Minutes

Postby sonofscrotum » July 6th, 2017, 12:08 pm


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ADD wrote:360 Panoramic Ball Camera
...


http://gizmodo.com/cursed-throwable-cam ... 1796642160

Re: GoPro on 60 Minutes

Postby sonofscrotum » January 8th, 2018, 3:48 pm


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Re: GoPro on 60 Minutes

Postby ammargroup » January 16th, 2018, 1:34 am


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what's GoPro??

Re: GoPro on 60 Minutes

Postby AndyMc » January 16th, 2018, 6:31 am

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Mr-914 wrote:Once those markets have bought the product, there is no reason to make another purchase for 3-5 years until the tech gets substantially better.


I have a Hero 4 Black that I purchased a few years ago for mountain biking and diving, and I completely agree with this. It's a huge amount of money to spend to update to a new product that isn't substantially better. I think that they would be better off focussing on the smaller session cameras and providing a range of shell accessories to change the form factor for different activities. I.e on my downhill bike I'd prefer a more elongated camera attached to the side of my helmet than a bulky square box hanging out of my visor ( as it has been ripped off on branches and various crashes).

Re: GoPro on 60 Minutes

Postby prashant121 » January 17th, 2018, 7:28 am


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it's awesome..

Re: GoPro on 60 Minutes

Postby slippyfish » January 19th, 2018, 2:13 pm

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AndyMc wrote:
Mr-914 wrote:Once those markets have bought the product, there is no reason to make another purchase for 3-5 years until the tech gets substantially better.


I have a Hero 4 Black that I purchased a few years ago for mountain biking and diving, and I completely agree with this. It's a huge amount of money to spend to update to a new product that isn't substantially better. I think that they would be better off focussing on the smaller session cameras and providing a range of shell accessories to change the form factor for different activities. I.e on my downhill bike I'd prefer a more elongated camera attached to the side of my helmet than a bulky square box hanging out of my visor ( as it has been ripped off on branches and various crashes).


Andy - how are GoPro with software, and updates to their software or what you can do with the cameras? I've heard reviews of the Session being somewhat limited in that there's just a simple on-off button. Not sure if GoPro has a razor-blade type business model that lets them keep getting $ for subscriptions or updates to UI or image/digital functionality. I still want one though.
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