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Re: GoPro on 60 Minutes

Postby Coffee87 » March 14th, 2016, 4:32 am


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scrotum wrote:Interesting that GoPro makes its founder a billionaire, while Contour can't even stay in business. I think Contour did a better i.d. job, but GoPro's marketing strategy was a lesson in how to go after the intended target market.


I think GoPro is one of the best modern-era case studies of how to market and succeed in your product design based business.
Kinda shows that everything doesn`t have to be social media app based now to be succesful, there`s still hope for industrial design :lol:

* it also proves the importance of sales&marketing vs. the more perfect design (in the GrPro vs. Contour case).

Re: GoPro on 60 Minutes

Postby sonofscrotum » April 4th, 2016, 12:09 pm


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Another entry into the action camera arena.

Image

http://www.theverge.com/2016/3/31/11338 ... bilization

Re: GoPro on 60 Minutes

Postby sonofscrotum » June 16th, 2017, 3:21 pm


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If I had bought GoPro stock on the day that story aired on 60 Minutes I would have less than a quarter of my investment today. :shock:

Re: GoPro on 60 Minutes

Postby Mr-914 » June 19th, 2017, 8:20 am

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It seems like when something hits 60 minutes, that's the signal that it can only go down.

Though, it has been a strange few years in product. Fitbit was near $50/share 2 years ago, $5 today. Fitbit and GoPro both had explosive sales, but quickly saturated the market and the petered out.

Perhaps the product adoption curve has shrunk around tech. It feels like a life cycle that would have taken 10 years before, now takes 2-3 years.
Ray Jepson

"The key to success in this business is to find a boss who doesn't care." - Mike Rowe

Re: GoPro on 60 Minutes

Postby yo » June 19th, 2017, 10:21 am

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Mr-914 wrote:It seems like when something hits 60 minutes, that's the signal that it can only go down.



LOL, we always used to say at my last job that CES award was a sign that a product was going to bomb! :lol:

Re: GoPro on 60 Minutes

Postby iab » June 19th, 2017, 12:48 pm


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Mr-914 wrote:Perhaps the product adoption curve has shrunk around tech.



I think there is room for meaningful tech. I'm sorry, but Fitbit and GoPro are at best a temporary distraction and most definitely not meaningful.

Re: GoPro on 60 Minutes

Postby rkuchinsky » June 19th, 2017, 1:47 pm

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iab wrote:
Mr-914 wrote:Perhaps the product adoption curve has shrunk around tech.



I think there is room for meaningful tech. I'm sorry, but Fitbit and GoPro are at best a temporary distraction and most definitely not meaningful.


Agreed. Hype > Actual use case.

Fitbit activity monitor sounds like a cool thing. Reality though is that if you are already active, you don't need a plastic bracelet to tell you to walk or if you walked 10,000 steps. If you aren't active, a fitbit won't make you be active. Sure you might want to do a bit more/less, but it's not the life changing device that people had in mind when they got caught up with the media hype of a "connected/smart/IoT" lifestyle.

GoPro I can at least see a good use case for...

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Re: GoPro on 60 Minutes

Postby Mr-914 » June 20th, 2017, 7:13 am

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Richard: I think the problem with Go Pro and Fitbit is limited market size. Once those markets have bought the product, there is no reason to make another purchase for 3-5 years until the tech gets substantially better (memory, speed, resolution, inter-connectivity, etc) or the first one breaks. Both these companies saturated their market so fast that they ran out of customers before they got to that replacement wave.
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Re: GoPro on 60 Minutes

Postby yo » June 20th, 2017, 12:39 pm

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That and competitors are moving into the space. Garmin has coming at fitbit pretty hard with more features and great accuracy, and their are a host of GoPro competitors that do it just as well for a better price. I think both brands has really established themselves in the space but they need to keep the pedal down and continue to advance to stay on top.

Re: GoPro on 60 Minutes

Postby sonofscrotum » July 6th, 2017, 12:08 pm


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ADD wrote:360 Panoramic Ball Camera
...


http://gizmodo.com/cursed-throwable-cam ... 1796642160

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