Design is a process, not an outcome
Design = Innovation in the eyes of the user
“What’s Industrial Design?”
Your competition is Disneyland
Invest in the front to save in the back
Your products run for election every day
Design is about people, not things or technologies
Good, fast, cheap–pick two (the infamous “iron triangle.”)
“Let’s call IDEO!”
Design will make it “look cool”
“People don’t want design, they want features.”
“Can you make it like an iPod?”
Not exactly *isms (sorry to go a little off my own topic), but close. More graphic design focused, but these are great-
some select good ones,
“The client has given us FINAL approval, but asked if we could change one small thing.”
“Of course you want it for yesterday! If you want it for today, you should order it TOMORROW!!!”
“Concept 1 is approved. Although why don’t you show me something that incorporates concept 1 with concept 3 and uses the headline from concept 2? Make the logo bigger like in concept 2 and the copy larger from concept 3. You guys did a great job, you are right on target with concept 1.”
“The only requirement is that you stay within the corporate brand. We have a brand identity guide but it’s old so don’t go by that. Just go by what looks new.”
I love how this morphed from design-isms, to marketing-isms… which are funnier:
I always liked this one
Marketing: “this product needs to be completely new, we want to revolutionize the marketplace. We will have to use all existing mechanicals, it will be tough to write any new software, and it would be great if you guys could use some existing shell components like the battery door.”