Re: BlackBerry's new Creative Director is...

Postby yo » February 4th, 2013, 5:51 pm

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The Range Rover has always been a pretty fashionable vehicle. I didn't think they ever really had an image issue.

Re: BlackBerry's new Creative Director is...

Postby AndreC » February 4th, 2013, 5:58 pm

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I do remember being in a couple and seeing the paneling falling off after a couple of months or maybe I am just thinking of the lesser Land Rover. Victoria could market me gourmet string cheese and I i'd buy it ha.

Re: BlackBerry's new Creative Director is...

Postby yo » February 4th, 2013, 8:48 pm

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Panels falling off!... That is just British charm. ;-) You pay extra for that.

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I am at a wireless conference this week here in Vancouver. Ironcially, I had a chance to chat with one of the VPs of RIM. I was still seething a bit from this announcement about keys.We had a nice chat and I held no punches.

She was...how to say...sincerely concerned that people are interpreting the Alicia Keys as simply rolling out a star and calling her Creative Director. The intention, in her words, is spokeswoman in conjunction with a creative endeavor between her and several other artists. Apparently they gathering several artists together that will be creating a unique digital art experience with the new Blackberry Z10. She IS the creative director of that endeavor....apparently.

She recognized that the roll out of the CD title for Keys could have been clearer.

I also got to hold a Z10 and play with the OS, etc. This is the part that gave me hope. Their product isn't a Zune. It isn't a "me too"...especially the IxD. They have done some serious UxD to address the needs of the road warrior, etc.

In a 2 minute tinker with the device I can't say yet whether or not it pulled me back from the ledge of wanting to see Blackberry fail, but it definitely tempered my disappointment.

Re: BlackBerry's new Creative Director is...

Postby slippyfish » February 5th, 2013, 12:50 pm

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jon_winebrenner wrote:The intention, in her words, is spokeswoman in conjunction with a creative endeavor between her and several other artists. Apparently they gathering several artists together that will be creating a unique digital art experience with the new Blackberry Z10. She IS the creative director of that endeavor....apparently.

She recognized that the roll out of the CD title for Keys could have been clearer.


There is asymmetry between the 'flashiness' of the role and the potential impact her role can have, if its in the capacity you describe. Do smart phone consumers rate 'unique digital art experiences' high on their decision making process? Will they be swayed by 'art directed by AK' scripted on the handset or interface? It still feels juvenile.

Is there a term for this practice of hiring pop stars to 'creative direct' your gadget/auto company - you know, along the lines of 'greenwashing'?

Re: BlackBerry's new Creative Director is...

Postby NURB » February 5th, 2013, 1:15 pm

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Famewashing? Starwashing? Celebwashing?
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Those who define design as knowing how to use Illustrator will be condemned to using Illustrator their entire career. - @Mike_FTW

Re: BlackBerry's new Creative Director is...

Postby Mr-914 » February 5th, 2013, 1:44 pm

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Slippy: This is BB trying to be hip and cool.

The hip and cool went out and bought iPods and Beats.

BB, HP and Polaroid went out and bought the hip and cool.

One way makes the company money. The other way spends it.

BTW, not a new strategy for BB. They've been pushing their "for do-ers, not for looks" marketing for the last year. I think there were some singers and musicians involved in it. It's success can be measured...
Ray Jepson

"L'homme n'est rien. L'œuvre c'est tout." Gustave Flaubert

Re: BlackBerry's new Creative Director is...

Postby slippyfish » February 5th, 2013, 2:06 pm

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Maybe its a C-level position.

Like a CBO...

Celebrity Bandwagon Opportunist

Re: BlackBerry's new Creative Director is...

Postby AndreC » February 5th, 2013, 2:39 pm

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@MR Honestly Polaroid just needs to start making film again and they would be fine, kids eat the stuff up.

Re: BlackBerry's new Creative Director is...

Postby sketchroll » February 5th, 2013, 6:05 pm


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@AndreC Too bad they sold all their instant film to impossible. They still got z-ink although it's not the same...

Re: BlackBerry's new Creative Director is...

Postby sanjy009 » February 5th, 2013, 6:49 pm

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Image

"Rapper-turned-renovator Rob Van Winkle, aka Vanilla Ice, has partnered with Capitol Lighting to create an exclusive elegant six-piece collection of transitional chandeliers and sconces, featuring custom "iced" nickel and bronze finishes. The transitional design and unique silk shades with crystal detail make the collection truly an original, just like Vanilla Ice himself."

http://www.1800lighting.com/Vanilla-Ice-Lighting/mn/N-1z13m2v/

Design Process at 0.45s:


Re: BlackBerry's new Creative Director is...

Postby AndreC » February 5th, 2013, 8:21 pm

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lights lights baby light

Re: BlackBerry's new Creative Director is...

Postby Mr-914 » February 5th, 2013, 10:01 pm

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Bob Lefsetz has been all over this, oddly enough. A few jems:

Alicia Keys on Google+:

“Alicia Keys Jan 6, 2012 - Public

I’ve become an iPhone junky! Sad but true. (are u one too?) These are some of my favorite images from my latest download… ;-) http://thekeysofalicia.tumblr.com/

Google+


On Beyonce at the SB versus Keys with BB:

This is pure commerce. Sponsored by Pepsi, as if Ms. Knowles has sipped the sugar water in years. The thought of her drinking Pepsi is akin to believing Alicia Keys uses a BlackBerry!


Lastly, this link to a BB exec who refused to acknowledge the iPhone's existance:

http://venturebeat.com/2013/01/30/how-not-to-do-pr-101-blackberry-exec-absolutely-refuses-to-acknowledge-iphones-existence/#Gj4bGy3xFFRM1UX0.99
Ray Jepson

"L'homme n'est rien. L'œuvre c'est tout." Gustave Flaubert

Re: BlackBerry's new Creative Director is...

Postby scrotum » February 6th, 2013, 12:42 am

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Re: BlackBerry's new Creative Director is...

Postby Mr-914 » February 6th, 2013, 8:03 am

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HAHAHHA
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