Design Direction Factors

Postby ryanid » February 1st, 2013, 8:52 am


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In early-stage design process (research-conceptualization), what factors or inputs are necessary to direct the project?

In an ideal world what would these factors be and how would they be used to guide a project?

Re: Design Direction Factors

Postby iab » February 1st, 2013, 9:56 am


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What is the customer's problem.

What does the competition offer.

What can the client (company that's footing the bill) deliver.

Re: Design Direction Factors

Postby yo » February 1st, 2013, 1:30 pm

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Define the problem to be solved and for whom.

Try to visualize the guard rails for the solution in terms of crafting a world for the solution to fit within, specifically in relation to brand. Is it part of a collection, series, or portfolio or should it intentionally contrast with existing products in the line?

Answer as best as possible (and visually if possible) the who, why, where, and how of the program.


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