BlackBerry's new Creative Director is...

Postby scrotum » January 30th, 2013, 10:27 pm

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Alicia Keys. What kind of bulls*** is that?

http://www.businessweek.com/articles/20 ... e-director

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Re: BlackBerry's new Creative Director is...

Postby AndreC » January 30th, 2013, 10:36 pm

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she's on fire I guess? they need to set their PR dept on fire next ha

Re: BlackBerry's new Creative Director is...

Postby scrotum » January 30th, 2013, 10:39 pm

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AndreC wrote:she's on fire I guess? they need to set their PR dept on fire next ha

Good thing Boeing didn't hire her. :lol:

Re: BlackBerry's new Creative Director is...

Postby rkuchinsky » January 30th, 2013, 11:35 pm

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Where do I start....this is marketing bs at its finest.

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Re: BlackBerry's new Creative Director is...

Postby Mr-914 » January 31st, 2013, 8:07 am

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Re: BlackBerry's new Creative Director is...

Postby NURB » January 31st, 2013, 9:00 am

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Blackberry's remaining shred of credibility... gone.
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Re: BlackBerry's new Creative Director is...

Postby Traftos » January 31st, 2013, 9:14 am


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Strangely similar to Intel and Will.I.Am.

Re: BlackBerry's new Creative Director is...

Postby chevisw » January 31st, 2013, 10:21 am


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Figured no one would jump on the band wagon with this kinda PR stunt after Polaroid Public admitted that "Hiring" Lady Gaga was a major mistake. Unless we missed it and Will I AM is doing and oustanding job in his role.

Re: BlackBerry's new Creative Director is...

Postby rkuchinsky » January 31st, 2013, 10:37 am

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From the article- empahsis mine.


Polaroid, when it wasn’t being passed around from creditor to creditor in bankruptcy proceedings, announced in 2010 that it had appointed Lady Gaga as its creative director, based on her extensive work in industrial design and precision optics.


:lol:

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Re: BlackBerry's new Creative Director is...

Postby Greenman » January 31st, 2013, 11:15 am

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Blackberry, now with more Keys.
All dots connect, even the tiny blue one

Re: BlackBerry's new Creative Director is...

Postby Mr-914 » January 31st, 2013, 1:10 pm

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I examined BB a year ago for a business class. My conclusion was that they have no understanding of why customers buy cel phones. I would be disappointed about the Alicia Keys thing if I thought that the company had any clue about what it's doing. Instead, it merely confirms my conclusion.

I think I'm going to start sending my CV around to big companies asking for a Creative Director position:

"Sir or Madam,

My name is Ray and I would like to apply for the position of Creative Director.

I've heard that your company has been interviewing pop stars for this position, but I believe my education and experience qualify me for the position. Yes, I can not sing, no one would pay me to shake my booty and I'm not used to taking large amounts of cocaine to endure 24 hour parties. However, I do have a bachelor's degree in design and 10 years experience creating products that have had market success.

Please call me to arrange an interview at 555.392.9878."

Last, Lady Gaga has experience in precision optics? I really need to set my sights higher when looking for jobs. Here is a person who barely suceeded in getting a high school degree, went to art school for a year and then seemed very busy touring and recording music. Somehow she managed to become a precision optics expert at the same time. Wow...that's some wide and diverse hobbies she has...
Ray Jepson

"Our inventions are wont to be pretty toys, which distract our attention from serious things. They are but improved means to an unimproved end, an end which it was already but too easy to arrive at...." Thoreau

Re: BlackBerry's new Creative Director is...

Postby rkuchinsky » January 31st, 2013, 1:21 pm

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I think Lady Gaga's experience in "precision optics" = she has worn some crazy eyeglasses.

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Re: BlackBerry's new Creative Director is...

Postby yo » January 31st, 2013, 1:41 pm

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Mr-914 wrote:I vote for Yo! to be inducted into the Rock & Roll Hall of Fame, who's with me?


Heck yeah! I know 3 cords! That qualifies me right?

Re: BlackBerry's new Creative Director is...

Postby yo » January 31st, 2013, 1:42 pm

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Greenman wrote:Blackberry, now with more Keys.


you're on a roll!

Re: BlackBerry's new Creative Director is...

Postby yo » January 31st, 2013, 1:43 pm

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Lets not forget Victoria Beckham at Land Rover. How did that work out?

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