Re: IDEO on 60 Minutes

Postby zippyflounder » January 18th, 2013, 1:53 pm


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You know something is sort of odd with that guy here he is all about design thinking, and drives a old truck. I personally kinda like old trucks, but what struck me (from having worked on old trucks) is that if it is running the original drive train (sounded like it was) he is blissfully "enjoying" a customer interface of manual recirculating ball steering, manual drum brakes, manual transmission, leaf springs, no shocks and a engine that is highly inefficient, dirty and only semi reliable. Whats he trying to say here? I can see the body plopped on a modern chassis, melding style and technology but wow a vintage 1939-1944 truck is far far from fun to drive...I know, been there done that.

Re: IDEO on 60 Minutes

Postby jon_winebrenner » January 18th, 2013, 1:59 pm

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The idea he pushes is that design thinking is more about the experience of the user, not the product itself....at least that's my take.

So, for him, the experience of driving a vehicle that isn't "fun to drive" is fun to drive.

Re: IDEO on 60 Minutes

Postby zippyflounder » January 18th, 2013, 2:24 pm


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jon_winebrenner wrote:The idea he pushes is that design thinking is more about the experience of the user, not the product itself....at least that's my take.

So, for him, the experience of driving a vehicle that isn't "fun to drive" is fun to drive.
So he is a masochist at some level....gotcha

Re: IDEO on 60 Minutes

Postby jon_winebrenner » January 18th, 2013, 2:29 pm

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zippyflounder wrote:So he is a masochist at some level....gotcha


Aren't we all?

Re: IDEO on 60 Minutes

Postby zippyflounder » January 18th, 2013, 2:39 pm


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jon_winebrenner wrote:
zippyflounder wrote:So he is a masochist at some level....gotcha


Aren't we all?
Nope, card carrying hedonist here, but hey some people cave into societal pressures and do shit that they are told "it hurts but is good for you, because we are all doing it". You know driving that old truck might bring back fond memories for him, maybe he got laid for the first time in one. You are right, huge difference between "have to" and "want to" still and all, shouldn't he at least swap out the drive train for a battery system or such, I mean he is in California for F sake. :roll:

Re: IDEO on 60 Minutes

Postby studiomkllc » January 18th, 2013, 6:30 pm


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I almost ran into him today on my bicycle

Re: IDEO on 60 Minutes

Postby sam hagger » January 18th, 2013, 7:25 pm

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Um, I might be being silly (it's not unheard of), but I could only watch about 15 minutes of this.

As per the title of the show, shouldn't it be an hour?

Re: IDEO on 60 Minutes

Postby NURB » January 18th, 2013, 8:25 pm

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Those who define design as knowing how to use Illustrator will be condemned to using Illustrator their entire career. - @Mike_FTW

Re: IDEO on 60 Minutes

Postby no_spec » March 1st, 2013, 8:47 am


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hmm, feeling hungry - perhaps it's all this SPAM!

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