As we've been talking, a Packaging/Branding/POP Section is long overdue. There are so many IDs out there that do this kind of work. We have a Collaborative Environments (Exhibits) Sections where IDs get involved in design, branding, architecture, graphics, materials, etc... It's kinda the same way with packaging design. There's so many cool products out there on the shelves (sometimes it IS the shelves) where IDs make a significant contribution to the consumer's experience.
In addition, this is one of those areas where there can be collaboration between IDSA and organizations like AIGA. Plus, Kerstin, who Chairs the EcoDesign Section is another good collaborator as we know many in the packaging area are looking for more sustainable packaging solutions and innovative designs.
I really appreciate you taking this on and look forward to hearing from other designers out there interesting in the Section.