Starting a sales process is a matter of building a client base, so if you can reach your preferred clients already, great!
Then you need to be able to convince them 1. of the value of your offering specifically for them and 2. to act and buy your product.
From then on it is maintaining a relationship, building ‘brand loyalty’.
Enlisting your business in directories such as your local white pages and related initiatives is also a logical step.
First though we need to know what you are trying to sell here.