Alias should stop being so greedy and go after market-share instead by significantly lowering their prices and selling direct.
Their user base has exploded over the years as more and more design disciplines require computer modeling (videogame industry for one!) But Alias continues to position themselves as a high-end CAID sold on a “seat” basis. C’mon guys, that era is over! Anyone with a laptop can run Alias now!
The problem with this is that they’d instantly loose their cash-cows in the process–but they could make up for it in the long term through total market dominance and saturation. It could become the Photoshop of the 3D world.