We had a big day here in our HQ in Switzerland today as our new brand language and philosophy was launched globally.
From our press release:
"Today is a big day. You don’t know this, but things have been changing behind the scenes here at Logitech, and today, we’re happy to tell you about it. We are unveiling the biggest brand transformation in Logitech’s history.
Meet the new Logitech, a company you know and trust, but now with a colorful new attitude and re-imagined logo you’ll love. And, meet Logi – our new label.
While our commitment to excellence in peripherals hasn’t changed, we’re dedicating focus on design, hiring our first-ever chief design officer, Alastair Curtis, and delivering products that create amazing experiences in the everyday places of your life. We’ve put design at the core of everything we do and everything we are, from our products to our brand identity.
On top of a colorful and bold new look, you’ll start to see and hear the name Logi. The Logi label will appear on our newest product categories, and expect some twists and a few surprises in new categories. (Get ready – the first Logi product is around the corner!)"
Wired did a writeup: http://www.wired.com/2015/07/new-logite ... e-anymore/
And a little video for good measure:
It would be great to hear what you think, given that most if not all of use have used or are using one of our products on a regular basis and have a certain connection to the brand.