Way overdue and overall quite a revolution (not evolution).
That video nearly gave me an epileptic fit. Is that the look of the non-computer computer peripheral company?
I can’t un-see that kerning bit now.
The color palette composed exclusively of secondary/slightly bleached or desaturated tones is a little confusing. What’s the main color that I associate with the company? And if its based on ‘clothing of today’ what will they do next year?
We had to go through something similar when we dropped the ‘USA’ from our company name. It made a bunch of people unhappy, but seemed to make a difference when selling into EMEA and Asia. And yes, six years on we are still washing out the old logo and colors.
I have always thought Logitech’s aesthetic design to be quite good. Portfolio-wide it was kind of a mixed bag. Perhaps the refresh might serve as a good time to cull some of the older/weirder stuff.