Close

How do you say Jim Beam in 日本の

Postby Lmo » January 15th, 2014, 9:00 pm

User avatar

Lmo
Moderator
Moderator
 
Posts: 3965
Joined: January 20th, 2004, 5:29 pm
Location: Pismo Beach, CA
Is nothing sacred? It has been announced that American beverage icon, Jim Beam, has been sold to Suntory for the tidy sum of $13.62B. Beam stock jumped 24.% on Monday making stock holders happy, but I wonder what middle American whiskey purists will be thinking.
Lew Morris
"It's what you discover, after you know it all, that counts." _ John Wooden

New to the boards? Please read before you post ->Discussion Boards Posting Standards

Re: How do you say Jim Beam in 日本の

Postby NURB » January 15th, 2014, 10:45 pm

User avatar

NURB
Moderator
Moderator
 
Posts: 4633
Joined: November 10th, 2005, 1:31 pm
Location: MPLS
It's pronounced $$$$$$....

They'll be fine. There's like 4 companies that sell booze these days, and there are basically no American owned breweries that aren't micro/craft-breweries. It's not like they're pulling up shop and making their product in Japan.
Chris Haar

twitter:@chrishaar

Those who define design as knowing how to use Illustrator will be condemned to using Illustrator their entire career. - @monteiro

Re: How do you say Jim Beam in 日本の

Postby Boosted561 » January 16th, 2014, 11:22 am

User avatar

Boosted561
step four
step four
 
Posts: 369
Joined: December 5th, 2007, 11:14 am
Location: Milwaukee
Ahem, we're still a US brewery that's in a joint venture with two foreign breweries. Unlike the "other" guy that got bought out by InBev. It might not seem like a difference externally, but we do operate differently than if we were bought out. Suntory more than likely took the aquisition to get a share in US alcohol consumption. Their presence in the US will be seen through changes in Jim Beam's marketing/product offering strategies. Definately changes in their global distribution. Core brands and process will stay the same.

Re: How do you say Jim Beam in 日本の

Postby mgnt8 » January 16th, 2014, 11:26 am


mgnt8
step four
step four
 
Posts: 337
Joined: June 21st, 2008, 1:12 pm
One thing you notice if you ever go down to the Kentucky fall bourbon festival is the Japanese tourists. A lot of them. They must love their whiskey.

Like Nurb says, aside from the small batch distillaries, they are all global and corporate.

Also while Beam has a lot of premium products that are pretty good, their flagship with its mainstream sweet taste appeals to the mass consumer who isn't likely to bother worrying about where the headquarters are.
Now if they ever try to buy Jack, on the other hand, then there would surely be an uproar.

Re: How do you say Jim Beam in 日本の

Postby Boosted561 » January 16th, 2014, 11:29 am

User avatar

Boosted561
step four
step four
 
Posts: 369
Joined: December 5th, 2007, 11:14 am
Location: Milwaukee
mgnt8 wrote:Now if they ever try to buy Jack, on the other hand, then there would surely be an uproar.

SSShhhhh... That's the Asahi aquisition. :lol:

Re: How do you say Jim Beam in 日本の

Postby NURB » January 16th, 2014, 12:08 pm

User avatar

NURB
Moderator
Moderator
 
Posts: 4633
Joined: November 10th, 2005, 1:31 pm
Location: MPLS
Sorry Charles. Didn't realize it was a joint venture. (As an aside, love that you guys rolled out the classic Lite cans recently.)
Chris Haar

twitter:@chrishaar

Those who define design as knowing how to use Illustrator will be condemned to using Illustrator their entire career. - @monteiro

Re: How do you say Jim Beam in 日本の

Postby noahwangerin » January 20th, 2014, 2:31 pm

User avatar

noahwangerin
step two
step two
 
Posts: 75
Joined: December 23rd, 2013, 6:49 pm
Location: Chicago IL
Image

(side note: I also like the retro Lite cans. Those need to stay)

Re: How do you say Jim Beam in 日本の

Postby Boosted561 » January 23rd, 2014, 6:24 pm

User avatar

Boosted561
step four
step four
 
Posts: 369
Joined: December 5th, 2007, 11:14 am
Location: Milwaukee
noahwangerin wrote:[img](side note: I also like the retro Lite cans. Those need to stay)


It appears that many agree with you. Initial sales are so strong, we're extending the period in which they will be available.

Re: How do you say Jim Beam in 日本の

Postby NURB » January 23rd, 2014, 7:29 pm

User avatar

NURB
Moderator
Moderator
 
Posts: 4633
Joined: November 10th, 2005, 1:31 pm
Location: MPLS
Does it have the punch top lid?
Chris Haar

twitter:@chrishaar

Those who define design as knowing how to use Illustrator will be condemned to using Illustrator their entire career. - @monteiro

Re: How do you say Jim Beam in 日本の

Postby Boosted561 » January 23rd, 2014, 8:08 pm

User avatar

Boosted561
step four
step four
 
Posts: 369
Joined: December 5th, 2007, 11:14 am
Location: Milwaukee
NURB wrote:Does it have the punch top lid?

Nope, they're "period specific". :) We're working on some stuff around that feature though that you'll see later this year.


Return to branding, packaging, & retail design