Sorry y'all, this is good. And half the calories as a regular can of Coke.
Lmo wrote:Boy, would I be pissed if I was buying a Coke for myself and only got a half full can.
sketchroll wrote:I dont think it's meant to be practical or a real consumer product. Seems more like their usual sharing happiness stunts. In which case, COOL.
Boosted561 wrote:I find these projects very interesting because they're primarily there for the purposes of enhancing the reputation of the brand. It's very hard to bring packaging innovations to market. But, it's a lot easier to publicize smaller explorations. Heineken has been doing this for a few years now with great success and now Coca Cola.
They really can't change the product and commercializing innovations are very complex and often slow to market. Do you guys think most consumers will percieve them as a more innovative company with these projects?
sketchroll wrote:I dont know if the consumer will find cocacola to be more innovative through this stunt, but im sure theyll have a smile on their face.
orrkwankit wrote:What is the point of this other than risk getting a cut from the upper half?