I disagree. Treat = Happiness. Just because a product can make you fat does not mean that it is evil. Candy can make you fat, but a candy treat once every now and then can bring a smile to everyone’s face. It’s not always the food that is the issue, but the habits.
To the concept, there is a big trend in the snack food, “junk food” category to cue sharing. This encourages portioning in an engaging way.
J