13 posts • Page 1 of 1
“The world’s most iconic brand deserves the world’s most unique and innovative can. I think we have it here.”
Kershaw wrote:Yes, it is just a C-A-N but props to Budweiser for testing the waters and trying something new.
What sort of beer is Budweiser? I mean here it has the cachet of a fancy imported beer, but is it considered a shitty cheap beer?
Lmo wrote:It's been a while since the development of the "pop top" so it's great to see the beer can wars starting up again.
Brett_nyc wrote:The Sappora can is actually a Stainless Steel unibody housing with a top part that's attached via friction stir welding after it's been filled. 210 minutes total CNC milling time per can.
Lmo wrote:Is it just me, or does anyone else feel a similarity?
What is so indistinct and unrecognizable about this?
Kershaw wrote:Yes, it is just a C-A-N but props to Budweiser for testing the waters and trying something new. Too many companies today are OKAY with the norm. So regardless if it makes a difference, like the Coors Cans, I respect what they did here...Im glad they are excited about it... It takes A LOT for a corporation to break away from what they are comfortable with and what they know.
Am I a fan? No, I hate Budweiser, but I applaud their efforts and will buy the first one I see.
Double the Aluminum!?
Boosted561 wrote:We've been watching this and interested to see the results. There will be a lift in sales just because it's different. But the real question is weather they can sustain the lift in sales. That's always the challenge when it comes to introducing something different in a heavily commoditized industry. This is the work I deal with on the other side of the fence and I can appreciate their ability to push forward and test the waters on something like this, especially on a brand with such large volume. But then again, they really have nothing to lose since that brand has been on the decline for multiple years. It's a sign that they're making last ditch efforts to save the brand. It's good for the whole industry and eventually the consumer.