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step two
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Joined: May 12th, 2011, 10:00 am
The other day I came across the packaging for the Nexus Q and it has me wondering how much is spent on retail packaging for consumer electronics.


I did a little bit of searching online but I can't seem to find how much is spent on such packaging.
I've seen general recommendations, like people suggesting to allocate 3% of wholesale cost for packaging, depending on the product of course.

But could anybody tell me how much each piece of this packaging costs per unit?
I assume the two trays are vacuum formed and the boxes are made from board and covered in paper with a spot UV logo.
How much do those trays and boxes generally cost? How much does the entire package for something like this usually run for? Cents? Dollars? Tens of Dollars?

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full self-realization
full self-realization
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Joined: January 26th, 2008, 12:44 am
Location: San Diego
Maybe $5, although I haven't seen this in person. Similar materials, etc. for a larger product (3-5 times bigger) might be $10. Since this product was made in the US, I'm assuming the package was as well, so possibly more than that, in fact.
Cameron Nielsen
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