We have hired a marketing firm to help us with sales material / literature / web identity and a few other items. We are not doing everything at once nor are we doing this as 1 big project were in we are defining our brand identity. (i loss this argument…)
But i have been asked to provide direction and guidance on this endeavor so I will be doing what i can to control it and ensure that even though we are piece mealing the tasks, that in the end we have a cohesive look and feel across the board. Along with an identity that speaks to our customers and to our abilities.
I am looking to the community to help provide some guidance and insights. So I will be probably posting several questions over the next while.
First Question
I am looking for site ref on upcoming trending color pallets that we can use to help create our visual branding, that can be applied to our physical literature along with our web presence. (NO ORANGE!)
Also as a note our company works primarily in the Medical field (85%) www.mpe-inc.com
Any suggestions, guidance, opinions, comments are all greatly welcomed as I am in the gathering stage.
Chevis W.