zippyflounder wrote:The can is heated to FIVE HUNDRED DEGREES, so any printing on it turns to smoke, gases and SMELL. The can is not for resealing, it generates just enough coffee for 1 pot. The reorders come because its the most perfect coffee money can buy, at any price.Actually this is not true. Plenty of cans are printed. Depending on how the can is formed it can either be printed before it is formed as a sheet with traditional print methods or after through silk screening or pad printing.
I agree with R. If this is a premium coffee and is going to be shipped from an on-line source than I would expect at least a printed can with high end graphics, or at the very least a can with nice label. Also to put a peal top on it like a can of peaches is a bit off as you will not be able to reseal it. Think about how the user is going to use this and store it. also think about the fact that they have gone out of their way to order this on-line. This is not some $5 bag of coffee they just sample of the shelf. This is a planned purchase that has to deliver or else there will be no repurchase.
One other question. Is that box the box that it will ship in? Meaning is that the outer shipping container? If so that box will be beaten to hell by the time it gets to the consumer which makes that can even more important.
Now I am confused on what manufacturing processes you are using to make these cans. Looks like a stock can to me which a either punched or in the case of a holiday tin rotary formed. Also in the case of it being a single serve I would say the outer box is very important but does not take away from the fact that the can still needs to be branded and special. How many of these come in a box? Seems like a lot of packaging for a single portion of coffee.The can roasts coffee that makes 10 cups of brewed coffee and yes its a stock can as the tooling for a custom can runs over 7 figures (i know I researched the hell out of it) as to the "look" the R mentioned, the K cup looks like shit, costs a lot and they sold 3 billion of them last year.
I actually pulled over so I could respond to this. These kinds of post like the comments above really aggravate the hell out of me. You asked for packaging advice and when others with extensive knowledge of packaging try to give you help you make comments like"the K cup looks like shit and they sold billions of them"! Yes they did an no one is saying the K cup is premium. Just because a terrible design sells does not keen it is something you should copy. What you are saying is pkg design is not important as long as it sells. Also the kcup was built off an entire user proposition and IT IS BRANDED. You just have coffee you are saying is great in a can my grandfather would have buried cash in the backyard with. I am confused with the whole proposition.
I am now going to get back to my commute home.
EDIT: Post was sent from a stationary car not while driving....