I believe it all depends on your target audience and your business objectives. Do you want to sell your consumable to 50-54 year olds in upper management in the 6 major urban US markets - or to everyone? Do you want to sell 483 packages a year - and no more, or as many as 4 plants can churn out every month?
Now is a fuzzy time for brand placement analysis, as many brands that clammered for exclusivity over the last 20 years are now in Sam’s Club simply to survive!