Huh? I don’t quite get it, they’re making Vodka in what seems like a more responsible, sustainable way, that’s great, everyone making anything should strive for the same.
Through some marketing schill they connect this with Gen Y? Is finding what upcoming generations care about and then marketing to that appeal something new?
Here’s something that’s honest and refined from a Gen X’er; don’t pitch me greenwashing bullshit when selling a product whose sole purpose is to get me hammered and call it “responsible”.
Nice packaging, I like the crossed cannon crest offset by the trendy label.