Here is a thread from a while back regarding the 360 Bottle. 360Degree Paper Bottle I go on quite a rant, so please excuse me, but this bottle is a bit more of a marketing move than a way to save the environment. There are many issues when it comes to the manufacturing of it that by the time they were all worked out it would be lined worth foil, wax, or plastic and would defeat the purpose of the initial concept. Like I mention in the other thread, my view is that sustainability is just as much about education as it is about materials.