Okay I know I pick on Pepsi quite a bit and we all know their last rebrand was awful, but they make it way too easy. So here it goes…
Okay parents lock up you kids and keep them away from the Pepsi cans!!! The cans may give them nightmares and be scared to go to sleep at night! What is this? These have to be one of the most boring flattest designs I have ever seen. They call them Limited Edition cans, but If I was in a store I doubt I would even see them. Do the people over there in there creative group or Arnell know anything about contrast and visual language? All this can is going to do is blend in with the others and other than the words it does not say Halloween.
One ore FAIL for Pepsi