Obviously, AIDA and the inverted triangle chart is as old as dirt. I didn’t come up with Attract/Orient/Inform/Confirm, but I don’t know who to credit and I think it too is as old as dirt. I did determine the categories (strategic goals, tactical goals and outcomes) and I did the Impact/Differentiation/Value Proposition/Buy In. As you can tell, that is the weakest of the categories but if I am talking about tactical goals and outcomes, I needed to come up with strategic goals too. It is the best I could do.
Also, when I say I, it was a collaborative process.
Here is a picture of an AIDA chart,
