I found this great article on P&G and packaging and branding. I just thought I would share. Enjoy!!
http://www.thedieline.com/blog/2009/04/rethinking-package-design.html#more
Good article. Somebody down the page mentioned the Clorox wipes. Maybe I’m biased but as far as I’m concerned you can display them on a pedestal, especially the ones with the cold war cool rectangularish pattern.
Another point about the Febreze brand & its ubiquitous pairing with other household products. In another time & economic climate they would risk diluting the brand identity, but it works now because more people are looking for multifunctional solutions in order to downshift their lifestyles.