Graphic design aside, I imagine the consumer experience of reaching for the glass container within the sea of squishy, squeezable containers will provide a considerable point of differentiation for ‘Oui’. The relatively minimal label (compared to all the other plastic billboards of the competition) does a decent job of showcasing the glass.
“It must be delicious/better/worth more since it’s packaged in glass instead of plastic!” is the pitch I’m hearing in my head.